In a progressively global society, an unprecedented number of people across the world are constantly connecting. Smart phones, cheap airline tickets and a trove of technological advancements work in tandem to create an interdependent community.
This “share culture” extends beyond information. It has broken down national borders such that products, ideas, and cultures circulate freely causing disruption across all industries.
The global coffee industry has felt multiple ripples, with the most notable being the evolution of specialty coffee. We now understand the what, where and how of coffee. Now the question becomes, why?
Why is the bulk of the world’s total coffee production concentrated in three countries—Brazil, Colombia, and Vietnam? Together, they account for 74% of total production. There are many compelling answers to that question, but the market had its own response. Emerging coffee regions. In addition to countries new to coffee production, emerging regions include those with years of coffee production experience, who are expanding production into new regions.
Small neighborhood cafés serving unique drinks with beans from unfamiliar places gained a fierce following: Indonesia. Yemen. El Salvador. Ethiopia. Uganda. Some cafés produce and sell their own product in carefully curated spaces that invoke the importance of the coffee beans journey to your cup. These intimate community spaces foster an environment for all coffee enthusiasts to experience an evolution together.